SM Store - Beachwear Collection

projects \ campaign

This campaign was created for the beachwear collection launched by the SM Store. SM Store is a departmental store with clothing, accessories, beauty products, handbags, shoes, jewellery, fragrances, cosmetics and home furnishing products. The campaign here captures the sexy and fun element attached to a sunny day at the beach and conveys its message in a simple yet clever way to its customers.

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