projects \ concept presentation

Concept presentation for a fashion brand - Faaqir, a name derived from the sufi word ‘Fakeer’. With this name, the motive is to reach out to those who are self-sufficient, and are beyond needs and wants. They have everything they could have asked for. Materialistic lifestyle doesn’t catch their fancy. It’s craft, subtlety, beauty, and uniqueness that win their heart, over and over.

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