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This cover connotes awakening of the third eye, which symbolizes the extensive journey that an individual takes to reach the state of enlightenment, which begins with the simple step of awareness. This draws parallel to campaign’s mission to provide professionals from across the marketing, advertising and media communities with the creative awareness they need to have, so that they can become enlightened about the new breed of creative brand-builders, who are disrupting and re-shaping the industry.

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